Monday, October 25, 2004

Mass marketting

I thought this was pretty interesting!

At the Association of National Advertisers Convention, Larry Light, McDonalds' CMO,told his audience, "Mass marketing is a mass mistake. Practice multi-dimensional, multi-segment marketing... In today's atomized marketing world...mass marketing mass messages to masses of people via mass media is a mass mistake."


Anonymous Anonymous said...


9:54 PM  
Blogger Harry said...

A good quote. What happened ... I don't see any good photos nowadays ?

10:49 AM  
Blogger silverine said...

What a mass denunciation of mass marketing!!!! As an ad person I will say that he is absolutely right.
But Multi-dimensinal, multi-segment marketing is practised here in India by brands with mass appeal like that of HLL.

3:39 PM  

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